Amy approached me to collaborate on and design a fresh look and feel for her professional cleaning services. Having successfully completed its third year in the cleaning business, the company needed a rebrand to enhance recognition and boost engagement across all social media platforms.

Given that a significant portion of her clientele consists of domestic properties, the branding aimed to convey the friendly, approachable, and trustworthy nature of her staff. We drew inspiration from the colors and existing uniforms of all the ladies under her employ, leaning into the name most clients referred to them as - The Pink Ladies.

Upon developing basic typography-based logos for profile pictures and selecting a font pairing that balances attention-grabbing elements with strong readability, I began creating custom illustrations. These illustrations, designed in a loose, hand-drawn style, serve as supporting elements for all posts. Themed around a pink rubber glove, they portray various shapes and hold different objects, delivering a natural feel that aligns with the specific message of each post.