Cabinet approached me to help them in designing a logo for an online retail store with the vision of becoming recognised and successful enough to open dedicated stores on the high-street. The logo was meticulously crafted to evoke a sense of comfort and warmth through a harmonious blend of deep green and coral colours. Employing a refined hand-drawn font, we intricately adjusted the letterforms to fashion a distinctive logo tailored to the company's identity. Drawing inspiration from the company's name and slogan, "a cabinet full of curiosities," our goal was to strike a delicate balance, piquing the interest of passers-by near any future premises owned by Cabinet.

The letter 'I' was strategically designed to symbolise a keyhole within this cabinet of curiosities, serving as a focal point in the logo, whether arranged in a stacked or inline format. While the project is still ongoing, encompassing the development of a comprehensive identity and website for Cabinet, the examples showcase the completed logo work on various mockups aligned with the brand's essence and objectives.