ERG approached me for help in developing their logo design and establishing a robust online presence. Our initial focus was centered around creating a logo that effectively represented their core services: extensions, renovations, and gardens. Inspired by a top-down property view, the logo was designed with three distinct visual sections. The central part symbolised the roof, the top right section indicated property extensions, and the larger bottom left portion represented gardens.

The deliberate sizing of these sections mirrored ERG's workload distribution, showcasing a majority of completed projects in groundwork and gardens, followed by extensions and renovations. To infuse a high-end aesthetic, we selected a colour palette featuring gold, deep royal blue, and clean white for the primary logo mark. These colours, along with the logo marks and word marks, seamlessly translated across various branding mockups, establishing themselves as the agreed-upon palette for all ERG branding materials.

‍

‍